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Prepare Yourself for the Remodeling Boom |
Eighty percent of homeowners have stated in a recent NAHB survey that they would pay a premium for an environmentally-friendly home. This is partially due to the fact that homeowners are able to recover as much as 90% of the cost of home improvements and, when selling, Green upgrades contribute to higher home resale values. Home improvement activity is expected to see even further gains because of a new wave of homeowners - the "Aging-in-place" remodeling segment. 'Aging-in-place' - a term used to describe the trend for aging homeowners who remain in their homes longer - will have a major impact on the remodeling business. A staggering 80% of Americans 55 years or older own their own homes and many intend to stay put even once the kids have moved out. This presents a new opportunity for remodelers. Not only are baby boomers healthier and wealthier than previous generations at their age, they want their homes to reflect their active, independent and upscale lifestyles. And Icynene® makes it possible for remodelers to offer quality and innovation coupled with a healthier, more comfortable indoor environment.
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